The Importance of Being Relevant
by Vickie Carey

Whither you’re website is a simple personal blog for you to share your talents of cooking, photography or building a faery garden, you want it to be seen and maybe even a little popular would be nice too.

If you have a company and you’re doing business in today’s world, a big part of your marketing is done online. But simply having a website isn’t enough. A company, any company no matter how small or how big must be innovative and keep the interest of its customers in marketing campaigns.

For companies that sell products, this is generally an easy task. New products are available and updates to the company’s website are constant. The social media advertising of those campaigns can grab a customer into the site which then needs to hook the sale. Continue reading →